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Strategic brand management : building, measuring and managing brand equity Kevin Lane Keller, Ambi M. G. Parameswaran & Isaac Jacob
Material type:
TextPublication details: Noida : Pearson India, ©2015.Edition: 4th edDescription: 586p. 562-INS/26-09-18ISBN: - 9789332542204 (pbk)
- 658.4012 K291S
| Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Bahria University E-8 Islamabad Campus Library | Management Studies | Management Studies | 658.4012 K291S (Browse shelf(Opens below)) | Available | BUI32439 |
Total holds: 0
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| 658.4012 J821F Foundations of Strategy | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity | 658.4012 M663S The strategy process : collegiate edition |
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