Strategic brand management : building, measuring and managing brand equity Kevin Lane Keller, Ambi M. G. Parameswaran & Isaac Jacob
Material type: TextPublication details: New Delhi : Pearson India, ©2015.Edition: 4th edDescription: 586p. 669-INS/07-01-2016ISBN:- 9789332542204 (pbk)
- 658.4012 K291S
Item type | Current library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Books | Bahria University E-8 Islamabad Campus Library | Management Studies | Management Studies | 658.4012 K291S (Browse shelf(Opens below)) | Available | BUI29957 |
Total holds: 0
Browsing Bahria University E-8 Islamabad Campus Library shelves, Shelving location: Management Studies, Collection: Management Studies Close shelf browser (Hides shelf browser)
658.4012 H411S The strategy concept and process : a pragmatic approach | 658.4012 H641S Strategic Management : An Integrated Approach : Theory & Cases | 658.4012 J821F Foundations of Strategy | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity | 658.4012 K291S Strategic brand management : building, measuring and managing brand equity |
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